Are consumers really that scary?
Why do senior marketing staff lag on the use of new communications technologies? Her MBA project research throws up some ...
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Tag: marketers
Consumer, shut your eyes and trust in me… not!
I find it quite fascinating how many marketers in South Africa haven't yet come to grips with the profile of ...
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Criminal minds: Can the media and marketers leverage crime?
The culture of crime or rather, the habit many South Africans have got into of simply living with crime, is ...
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