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    Martin Hesse

    Fully agree that businessmen and marketers can’t bluff the public as they did in the past (though I don’t quite see how child sex abuse in churches has contributed to the change in consumer mindset). Consumers are not only more savvy and more demanding; they have the weight of legislation such as the Consumer Protection Act behind them. Yet there are still so many instances of consumer-unfriendly terms and conditions being buried in the small print of contracts for cellphones, car hire, credit etc. Maybe progressive marketers should be exerting their influence on the lawyers drawing up these contracts…

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