CMO to CEO: 10 top tips from those who’ve done it
Contrary to popular perception, a career in marketing is a valuable training ground for an aspiring CEO. But at the ...
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Tag: marketers
Struggling with data, budgets & effectiveness? Discover Merkury
Join Dawn Rowlands, CEO of dentsu Africa, for a LIVE session to explore Merkury—a game-changing platform for modern marketing challenges. ...
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The playbook for marketing AI is written
AI is here to stay. It was in play during the Super Bowl with multiple executions in the content, as ...
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The ‘romantic’ advertising tricks that give you unrealistic expectations of love
The run up to February 14 is a good time for selling certain products. And alongside the jewellery and flowers, ...
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New direct marketing requirements under the Consumer Protection Act
Peter Grealy, Karl Blom and Wendy Tembedza - partners at Webber Wentzel - take a brief look at the new ...
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The truth about mediocre clients, agencies and business results
When Gillian Rightford asked me to co-chair the Effie Awards South Africa, I was reluctant, to be honest. I was ...
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