Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
[PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there’s been growing criticism surrounding its accuracy and relevan... Read more
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the characters or the brand, which translates to the feeling that they are part of the... Read more
Advertising sales company Cinemark has undergone a rebranding process, and morphed into what will now be known as Ster-Kinekor Sales. Read more
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and performance of agencies. Read more
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our lives, improved voice recognition tech, the rise of chat bots, a... Read more
