According to the Salesforce 7th Edition State of Marketing report, Covid-19 has caused 86% of marketing organisations in SA to adopt new work collaboration technology. Read more
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to fuse the different media currency surveys. Imagine having a single fused survey that includes... Read more
Two important issues have been on my desk, begging for attention of late. Both related to data privacy and collection, converging on our personal information and how it can be used, responsi... Read more
By and large – particularly in agencies – we like to think that we are problem solvers. We regard ourselves among the solution orientated, using creativity to address the biggest challenges... Read more
Did you know that by 2030, more than 230 million jobs in Africa will require digital skills, according to the International Finance Corporation? Read more
The original marketer’s conundrum of whether to TikTok or not, is today less so ‘how’ and more so ‘when’. Read more
