It’s safe to say that TikTok is not on local marketers’ list of priorities. However, this social media platform has certainly cornered a specific part of the teen market and could be a smart... Read more
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. Read more
A new influencer marketing player has entered the South African market. Humanz is powered by data, technology and facts. Read more
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may help. Read more
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
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