The time has passed where consumers only frequent the same handful of social networks; the neo-digital consumer is comfortable navigating a dozen different social media platforms, while effo... Read more
In today’s marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed. Read more
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and marketing spend. Read more
It's the time of year when pundits prognosticate for the impending period of the next 12 months. We get to pretend we know the future! Read more
Let’s not be reckless on Black Friday because this could have more devastating effects on our economy, which will also result in brands losing out on further valuable revenue. Read more
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, from both a marketer and consumer perspective. Read more
