Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the cust... Read more
Mobile is not the be-all and end-all of connecting with customers - that would be a dangerous assumption. But there is something to be said about constantly connecting with customers. Read more
It’s safe to say that TikTok is not on local marketers’ list of priorities. However, this social media platform has certainly cornered a specific part of the teen market and could be a smart... Read more
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. Read more
A new influencer marketing player has entered the South African market. Humanz is powered by data, technology and facts. Read more
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may help. Read more
