Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. This is called cause-related marketing, Read more
If Covid-19 has taught us anything, it’s that adaptability is needed not just to thrive, but also to survive. This has certainly been true in business, where the mettle of marketers has been... Read more
Today’s marketers are able to become the 'action heroes' of their respective organisations. Marketers take action on the insights gleaned from data. A marketer that has the data and doesn’t... Read more
Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop... Read more
The time has passed where consumers only frequent the same handful of social networks; the neo-digital consumer is comfortable navigating a dozen different social media platforms, while effo... Read more
In today’s marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed. Read more
