A new influencer marketing player has entered the South African market. Humanz is powered by data, technology and facts. Read more
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may help. Read more
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
The Media Online's weekly wrap of need-to-know global media news. Read more
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap consumer broadband in enabling mass market videoconferencing technology.... Read more
