A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and marketing spend. Read more
It's the time of year when pundits prognosticate for the impending period of the next 12 months. We get to pretend we know the future! Read more
Let’s not be reckless on Black Friday because this could have more devastating effects on our economy, which will also result in brands losing out on further valuable revenue. Read more
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, from both a marketer and consumer perspective. Read more
Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the cust... Read more
Mobile is not the be-all and end-all of connecting with customers - that would be a dangerous assumption. But there is something to be said about constantly connecting with customers. Read more
