Today’s marketers are able to become the 'action heroes' of their respective organisations. Marketers take action on the insights gleaned from data. A marketer that has the data and doesn’t... Read more
Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop... Read more
The time has passed where consumers only frequent the same handful of social networks; the neo-digital consumer is comfortable navigating a dozen different social media platforms, while effo... Read more
In today’s marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed. Read more
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and marketing spend. Read more
It's the time of year when pundits prognosticate for the impending period of the next 12 months. We get to pretend we know the future! Read more
