The ‘romantic’ advertising tricks that give you unrealistic expectations of love
The run up to February 14 is a good time for selling certain products. And alongside the jewellery and flowers, ...
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Tag: marketers
New direct marketing requirements under the Consumer Protection Act
Peter Grealy, Karl Blom and Wendy Tembedza - partners at Webber Wentzel - take a brief look at the new ...
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The truth about mediocre clients, agencies and business results
When Gillian Rightford asked me to co-chair the Effie Awards South Africa, I was reluctant, to be honest. I was ...
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More marketers to pull back on X ad spend than ever before
YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed ...
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Ideal clients, as voted by creative and media agencies
As a continuation of the study on the Best Agencies to Work For, according to professionals working in agencies (both ...
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Effie South Africa and Ipsos launch trends report
Effie Awards South Africa and Ipsos have launched the inaugural Effie South Africa Trends Research Report. The collaboration provides invaluable ...
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