Struggling with data, budgets & effectiveness? Discover Merkury
Join Dawn Rowlands, CEO of dentsu Africa, for a LIVE session to explore Merkury—a game-changing platform for modern marketing challenges. ...
Read moreDetails
Tag: marketers
The playbook for marketing AI is written
AI is here to stay. It was in play during the Super Bowl with multiple executions in the content, as ...
Read moreDetails
The ‘romantic’ advertising tricks that give you unrealistic expectations of love
The run up to February 14 is a good time for selling certain products. And alongside the jewellery and flowers, ...
Read moreDetails
New direct marketing requirements under the Consumer Protection Act
Peter Grealy, Karl Blom and Wendy Tembedza - partners at Webber Wentzel - take a brief look at the new ...
Read moreDetails
The truth about mediocre clients, agencies and business results
When Gillian Rightford asked me to co-chair the Effie Awards South Africa, I was reluctant, to be honest. I was ...
Read moreDetails
More marketers to pull back on X ad spend than ever before
YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed ...
Read moreDetails
