More marketers to pull back on X ad spend than ever before
YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed ...
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Tag: marketers
Ideal clients, as voted by creative and media agencies
As a continuation of the study on the Best Agencies to Work For, according to professionals working in agencies (both ...
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Effie South Africa and Ipsos launch trends report
Effie Awards South Africa and Ipsos have launched the inaugural Effie South Africa Trends Research Report. The collaboration provides invaluable ...
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Marketers braving the battleground
Amazon has once again taken the title of consumers’ most preferred ad platform, according to the Kantar Media Reactions 2023 ...
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A sneak peek at things to come
The research team is well on the way to achieving a target of 200 brands and 300 interviews by the end ...
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To thread, or not to thread?
Joining Threads is going to be unavoidable for marketers, influencers and any brand that already has an audience on Twitter ...
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