By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
The Media Online's weekly wrap of need-to-know global media news. Read more
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap consumer broadband in enabling mass market videoconferencing technology.... Read more
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
[PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there’s been growing criticism surrounding its accuracy and relevan... Read more
