Local agencies’ market understanding gives an edge over multinational players
With so many multinational consumer brands making an aggressive push into the African market, the big-name international media, marketing and ...
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Tag: marketers
A 2016 media perspective from top marketers
The Independent Agency Search and Selection company (IAS) recently held one of its series of master classes. Marketers from some ...
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Marketers will change the game in 2016
Millward Brown, the world’s leading expert in helping businesses grow strong brands, today released its annual Digital and Media Predictions ...
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Why are digital ads so annoying?
Millward Brown’s pre-testing data suggests that people’s reaction to advertising content does not vary much by channel. That makes me ...
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Not just racist Sparrows but big business birds too
OPINION: I feel absolutely no sympathy for that silly little woman who gave “Sparrow-Fart “ an entirely new meaning and ...
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Long-listing service available for marketers across the industry
The Independent Agency Search and Selection (IAS) Company announces its launch of an innovative service to marketers and procurement officials ...
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