Omnichannel is the new normal
As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential ...
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Tag: marketers
Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
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EXCLUSIVE: MA(SA) to revitalise its efforts for marketers
The Marketing Association of South Africa (MA(SA)) is on a drive to revitalise its efforts to represent marketers. Michael Bratt ...
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Maximising consumer engagement in a brand-push war zone
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists ...
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SABC honours women and encourages empowerment (With photos)
The SABC has held its third annual Woman’s Day Celebration, honouring women in the media industry, in the month dedicated ...
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How advertisers seduce our subconscious
In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level ...
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