EXCLUSIVE: MA(SA) to revitalise its efforts for marketers
The Marketing Association of South Africa (MA(SA)) is on a drive to revitalise its efforts to represent marketers. Michael Bratt ...
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Tag: marketers
Maximising consumer engagement in a brand-push war zone
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists ...
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SABC honours women and encourages empowerment (With photos)
The SABC has held its third annual Woman’s Day Celebration, honouring women in the media industry, in the month dedicated ...
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How advertisers seduce our subconscious
In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level ...
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Local agencies’ market understanding gives an edge over multinational players
With so many multinational consumer brands making an aggressive push into the African market, the big-name international media, marketing and ...
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A 2016 media perspective from top marketers
The Independent Agency Search and Selection company (IAS) recently held one of its series of master classes. Marketers from some ...
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