POPIA is still on the way… but it’s taking time
The Protection of Personal Information Act (POPIA) has not been scrapped, but like almost all government regulation, is taking time ...
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Tag: marketers
World of Media: FBI investigates US media trading practices, Sorrell pops up in Cannes, Burger King Russia slammed for its pregnant advert
Our Friday World of Media column wraps the week’s most interesting, informative, weird or wonderful media stories from around the ...
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POPI is coming! Here’s how you can prepare for its massive impact on digital marketing (with photos and videos)
The Protection of Personal Information Act (POPI) will be coming into effect within the next two years and will have ...
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Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right ...
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Omnichannel is the new normal
As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential ...
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Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
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