World of Media: BBH retains Barclays account, Google takes down 6m bad ads a day, Spark Foundry wins MCM
The Media Online's weekly round-up of need-to-know global media stories.
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Tag: marketers
Please, no more ‘art and science’ of marketing
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways ...
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World of Media: Advertisers investing in marketing tech, sponsorships while WPP makes big agency moves
The Media Online's weekly round-up of global media stories.
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‘I don’t want to bite people’: New ACA CEO to forge closer relationships between marketers and agencies
A new CEO, Mathe Okaba, has taken over the helm of the Associaton for Communication and Advertising. Here’s more about ...
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Beyond paperwork: Lessons in respecting your audience from media legend, Greg Maloka (with videos)
Kaya FM managing director Greg Maloka walked away with this year’s Media Owner Legend accolade at the MOST Awards. Here’s ...
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The emerging tribes and entrepreneurs marketers must know about
Advances in technology and social media have created new groups of consumers that marketers can target, and new types of ...
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