Exclusive: How marketers perceive the performance of agencies
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...
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Tag: marketers
Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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World of Media: BBH retains Barclays account, Google takes down 6m bad ads a day, Spark Foundry wins MCM
The Media Online's weekly round-up of need-to-know global media stories.
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Please, no more ‘art and science’ of marketing
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways ...
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World of Media: Advertisers investing in marketing tech, sponsorships while WPP makes big agency moves
The Media Online's weekly round-up of global media stories.
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‘I don’t want to bite people’: New ACA CEO to forge closer relationships between marketers and agencies
A new CEO, Mathe Okaba, has taken over the helm of the Associaton for Communication and Advertising. Here’s more about ...
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