Tag: marketers

Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...

 The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...

It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the ...

Advertising sales company Cinemark has undergone a rebranding process, and morphed into what will now be known as Ster-Kinekor Sales.

New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...

Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...