Tag: marketers

It’s safe to say that TikTok is not on local marketers’ list of priorities. However, this social media platform has ...

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.

A new influencer marketing player has entered the South African market. Humanz is powered by data, technology and facts.

Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may ...

By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.

We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...