Covid-19 fatigue is real, but marketers are still responsible for their brands
Let’s not be reckless on Black Friday because this could have more devastating effects on our economy, which will also ...
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Tag: marketers
Media Reactions: The online-offline, consumer-marketer, and brand-ad equity divides
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, ...
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How data-driven creativity can deliver a seamless customer experience
Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, ...
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The evolution of mobile
Mobile is not the be-all and end-all of connecting with customers - that would be a dangerous assumption. But there ...
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TikTok: Viable for SA marketers?
It’s safe to say that TikTok is not on local marketers’ list of priorities. However, this social media platform has ...
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The ‘digital paradox’ facing the media industry in 2020
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.
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