Tag: marketers

In today’s marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed.

A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and ...

It's the time of year when pundits prognosticate for the impending period of the next 12 months. We get to pretend ...

Let’s not be reckless on Black Friday because this could have more devastating effects on our economy, which will also ...

Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, ...

Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, ...