The SABC has held its third annual Woman’s Day Celebration, honouring women in the media industry, in the month dedicated to them. Michael Bratt attended the event to find out more. The gath... Read more
In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, were able to increase sales of ice cream... Read more
With so many multinational consumer brands making an aggressive push into the African market, the big-name international media, marketing and agencies are not far behind them. In exchange fo... Read more
The Independent Agency Search and Selection company (IAS) recently held one of its series of master classes. Marketers from some of the biggest companies in South Africa were present to disc... Read more
Millward Brown, the world’s leading expert in helping businesses grow strong brands, today released its annual Digital and Media Predictions for the year ahead. For the eighth consecutive ye... Read more
Millward Brown’s pre-testing data suggests that people’s reaction to advertising content does not vary much by channel. That makes me think that it is how the content is delivered that makes... Read more
