Tag: marketers

By and large – particularly in agencies – we like to think that we are problem solvers. We regard ourselves ...

Did you know that by 2030, more than 230 million jobs in Africa will require digital skills, according to the ...

The original marketer’s conundrum of whether to TikTok or not, is today less so ‘how’ and more so ‘when’.

Marketers are usually open to new ideas and embrace them, but when it comes to implementation, then nerves and uncertainty ...

Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. ...

If Covid-19 has taught us anything, it’s that adaptability is needed not just to thrive, but also to survive. This ...