Tag: marketers

Advertisers can be so obsessed about chasing the new shiny thing, that they often forget to ask themselves the crucial ...

To reassure clients their money is being well spent, their campaigns are effective and their return on investment is positive, ...

In February 2023, TrendER/infoQuest, a South African online research company, conducted a survey among young South Africans to assess their ...

The size of the global marketing industry coupled with what AGENCY SCOPE has determined marketers spend enables the indication of ...

As digital marketers, we – and our strategies – need to be as dynamic as the world around us.

According to the Salesforce 7th Edition State of Marketing report, Covid-19 has caused 86% of marketing organisations in SA to ...