South African marketers reject the brand-versus-performance divide
A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour ...
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Tag: marketing budgets
Marketers are not magicians
I am no stranger to managing complex relationships and campaigns, but when a client wants 100% ROI with a digital ...
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Are newspapers desperate, or just plain stupid?
"Advertisers are having to spend a lot more to buy a lot less. Economies of scale in complete reverse." Chris ...
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