Out of home advertising has survived world pandemics that have changed the face of history, and still stood the test of time. Read more
Many will tell you that exhibitions are not a media platform but Jacqui Reynolds makes the case for seriously considering them for marketing purposes. What does a cherry picker, a fascia and... Read more
In the 1960s, Marshall McLuhan famously coined the phrase “the medium is the message” to suggest that the medium in which a message or communication is delivered many times influences or ove... Read more
I’ve started having these marketing nightmares lately. A few nights ago I had a dream about the beggar who regularly comes to my gate asking for a cup of tea or a handful of change an... Read more
Aegis Media has been hosting a series of ‘digibates’ delving into trends prevalent in the various media industries. Here is a wrap of the most recent, that explored whether socia... Read more
