Many will tell you that exhibitions are not a media platform but Jacqui Reynolds makes the case for seriously considering them for marketing purposes. What does a cherry picker, a fascia and... Read more
In the 1960s, Marshall McLuhan famously coined the phrase “the medium is the message” to suggest that the medium in which a message or communication is delivered many times influences or ove... Read more
I’ve started having these marketing nightmares lately. A few nights ago I had a dream about the beggar who regularly comes to my gate asking for a cup of tea or a handful of change an... Read more
Aegis Media has been hosting a series of ‘digibates’ delving into trends prevalent in the various media industries. Here is a wrap of the most recent, that explored whether socia... Read more