The shifting marketing playbook of digital platforms, from popularity to expertise
Once upon a time, the world of digital platforms and marketing was all about influence and reach. But in recent ...
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Tag: marketing
Seven days on X: a resilient South Africa treads water
Just look at it, open your window and look at it, the weather, acting like it didn’t just try and ...
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The end of ad-free streaming?
That’s it! The era of commercial-free streaming is essentially over. This past week, Amazon announced it will be including ads ...
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Media Moves: TikTok and Ad Dynamo by Aleph announce strategic cooperation, Tarryn Lamb joins Carl Wastie on Kfm, HELM evolves into employee-owned company
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: TikTok and ...
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The game plan: Unleash the power of your personal brand
Momentum’s Women Who Make Moves in Sports Summit teaches sportswomen how to build their personal brands Serena Williams is not ...
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LiSTN app ‘feeds’ audio consumers and advertisers
South Africans are always hungry for great audio content. We’ve always had an appetite to listen to good stuff. There ...
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