Tapping into the global zeitgeist
Zeitgeist uses powerful clustering machine learning and builds programmatic stories about concepts and conversations happening around your brand across any ...
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Tag: marketing
Why it’s better business to avoid a**holes
Drawing from my own experiences, I have come to understand that prioritising genuine connections over profit is not only a ...
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Dentsu announces new group operations director SSA
Dentsu is thrilled to introduce Lana Marais as our new Group Operations Director for dentsu SSA, effective 1 June.
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Mitigating load shedding in advertising
As agencies, we need to constantly re-evaluate our strategies and explore the best channels to deliver on objectives.
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In ‘Air,’ Michael Jordan’s silence speaks volumes about the marketing of black athletes
The film 'Air', which tells the story of Nike’s signing of Michael Jordan, isn’t actually about Michael Jordan at all. It’s ...
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Why our social constructions matter and influence advertising
June is that time of the year when brands and their agencies embark on a month-long activation celebrating the LGBTQQIAAP+ ...
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