Relationship marketing and brand activities for the township market
When Thabiso Maphanga started Break Bread Consulting in 2014, he fulfilled a dream of using his professional and corporate sales ...
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Tag: marketing
World of Media: FBI investigates US media trading practices, Sorrell pops up in Cannes, Burger King Russia slammed for its pregnant advert
Our Friday World of Media column wraps the week’s most interesting, informative, weird or wonderful media stories from around the ...
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Boxing clever: FOX Networks has plans for Africa
FOX Networks Group Africa continues to grow its presence across the African continent with a new man, Evert van der ...
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Quality, cost effective broadcast advertising monitoring
Adstream and Adlytics. Media Host has two seriously useful tools for advertising agencies and big brands to take advantage of.
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Addressing societal issues and emphasising family and friends in advertising
Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the ...
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Once Upon a Time: Storytelling in Advertising 2018
Storytelling can also positively reinforce our sense of identity, and we’re seeing this as a local trend in South African ...
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