Tag: marketing

THE MEDIA YEARBOOK: The talkability of any marketing campaign is what it is all about. Freshly Ground Insights found out ...

THE MEDIA YEARBOOK: Freshly Ground Insights (FGI) was commissioned to conduct research for The Media Yearbook to find out marketers’ ...

Since their customers today live in a multichannel world, brands need to think carefully about how they will use different ...

Today, marketers and brand ambassadors are beginning to grasp the importance and urgency of responding to the huge and ever-expanding ...

Do you pay as much attention to your brand as you do to your company's? You should, says Ronell Swartbooi. ...

It is not just media talking about convergence. Those multi-billionaire brands have coined the market in it, writes Harry Herber. ...