Tag: marketing

Advances in technology have allowed companies to collect, store and process massive quantities of data on their consumer base, resulting ...

Data, data and more data. It's everywhere. Sourced from a range of customer databases and touch points. Embedded in daily ...

Now that the print media industry has realised that the digital world is not the enemy of paper but rather ...

South Africans are renowned for their emotional investment in their favourite sports. Whether it's soccer, rugby, hockey or swimming, the ...

In round about six week's time citizens of the United States will elect a new president or confirm the incumbent ...

IBM’s State of Marketing study surveyed more than 350 marketing professionals across a wide range of industries and geographies. The news ...