SCOPEN names Carat South Africa as Media Agency of the Decade
Carat South Africa has been named Most Balanced Media Agency of the Decade, the first-ever SCOPEN award of its kind. ...
Read more
Tag: marketing
Leveraging chaos packaging to be more remarkable
I’m paraphrasing, but I’ve always enjoyed Seth Godin’s definition of remarkable: “The word ‘remarkable’ literally means something worth making a ...
Read more
Brands that win aren’t the ones shouting the loudest
Marketing used to be built on predictability. A brand would broadcast a message, drive awareness, move audiences through consideration, trigger ...
Read more
South African brands must guard against paid media ‘workslop’
Marketing leaders are facing growing board pressure to use more AI – often without any supporting rationale. However, when it ...
Read more
When everyone can create anything, what decides what gets created?
Imagine a brand launched this year. Call it Aura. Aura sells premium skincare. Its founder knows the playbook cold. She's ...
Read more
Awards Wrap: Gugu Mthembu named Cannes Lions Jury President, Bookmark entries open today and Effie Awards call for entries
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
Read more
