Ten trends shaping the future of digital out-of-home
From smarter targeting to greener tech, this year’s WOO Congress made one thing clear – the way brands use digital ...
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Tag: marketing
Integrating media: Back to a unified offering
Marketing has undergone a profound transformation. In an era where content is consumed in micro-moments, the divide between media and ...
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Media Moves: Klipdrift in expanded sponsorship with Boks, Nederburg targets new generation of wine lovers, chance to apply for creative-tech incubation programme
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Klipdrift confirmed ...
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The Upside: A day-by-day diary from Cannes
“Oh, I thought you all worked at a Zoo”. Response from a tourist in Cannes after spotting my delegate badge ...
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A powerful collective of women
An issue that arises year after year in our title, Women in The Media, is that of mentorship of young ...
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When AI goes rogue
AI drives modern marketing, optimising content, targeting audiences and shaping creative decisions. But what happens when flawed inputs lead it ...
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