Don’t market to youth. Market with them
Think of a copywriter with strong ideas but no access to briefs. A designer with a self-built portfolio but no ...
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Tag: marketing
Degrees without doors: Why the media industry must rethink youth access
This Youth Month, South Africa commemorates the 49th anniversary of the Soweto Uprising, a moment led by young voices demanding ...
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Awards Wrap: Ralph unveils CannesFessions, Brand Africa reveals Brand Africa 100, Effie announces 2024 Global Effie Index
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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How the wrong audience can kill the right campaign
Worried your campaign isn’t landing? Before you blame the creative, the offer, or the platform, take a closer look at ...
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AI’s (un)creative crossroad
AI’s inability to imagine – or track the underground spaces where new genres, styles, and cultures are born – means ...
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Media Moves: Publicis Groupe Africa wins City of Cape Town comms account, Robb Report launches Robb Report Africa, One-eyed Jack launches a new AI Summit
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Publicis Groupe ...
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