Tag: marketing

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Delta Victor ...

Masixole Mdingane takes the daunting task of heading up two massive commercial stations in his stride – because it’s long ...

Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring — or ...

Over the past year, books like Less by Patrick Grant and documentaries like Buy Now: The Shopping Conspiracy have encouraged ...

In today’s fast-paced world, brands are in a constant race to remain relevant. But true relevance doesn’t come from chasing ...

A centralised comms strategy helps everyone – from the creative genius in the ATL agency to the media buyer driven ...