The medium that owns hyper-loyalty: A brand’s best friend
In today’s crowded media landscape, brands are constantly searching for authentic ways to connect with their audiences. Community radio – ...
Read moreDetails
Tag: marketing
Media Moves: Ayoba integrates TikTok, media saddened by loss of Anelisa Sibanda, African Academy of AI and MMA Global announce strategic partnership
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Ayoba integrates ...
Read moreDetails
The humanisation of metrics
Data powers everything in modern marketing, from the ads we see to the recommendations we receive. It knows what we ...
Read moreDetails
Awards Wrap: Primedia Studios celebrates Anele Mdoda’s Oscar nomination, Flow wins at Indie Awards, entries open for Digital Media Awards Africa
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
Read moreDetails
Sonic synergy: Marketing’s magical mix
In the daily marketing noise of AI, algorithms, Omnichannel, block-chain ad transparency, predictive analytics and the like, Paulo Dias focuses ...
Read moreDetails
World Press Trends Outlook: Ad revenues account for less than half of publishers’ revenues
The new WAN-IFRA study marks a milestone as news publishers’ revenue structures become more diversified and less reliant on traditional ...
Read moreDetails
