The MOST Awards 2011 are back! Following a thorough research process, which included frequent consultation with media leaders, as well as insight gleaned from a focus group, Freshly Ground I... Read more
Under fee pressure from clients, ad agencies are demanding rebates and discounts from owners, writes SIOBHAN O’CONNELL in the Irish Times. Vodaphone Ireland’s decision to move its €10 millio... Read more
There has been lively debate about the future of media agencies, especially as much seems against them: direct deals between owners and clients (overriding the agency’s role), reduced commi... Read more
CYBERTORIAL: Mobile marketing is hot! After years of false dawns, brands and agencies are recognising the mobile channel as an essential element of the marketing mix. So what’s changed and w... Read more
Major media stalwarts – owners, agencies and clients – gathered last night in Woodmead, Johannesburg, to discuss the ominous, yet pertinent issue of where the future lies for the indus... Read more
