Tag: media agencies

So do advertisers find it worthwhile marketing their products on local programming slots? Eve Pennington says they do. And in ...

Agencies and publishers are showing more interest in programmatic ad buying and selling based on positive results from early adopters ...

Following a thorough research process, which included frequent consultation with media leaders, as well as insight gleaned from a focus ...

This industry is notorious for doing a lot of complaining about what they are experiencing but not really doing anything ...

Africa is often perceived as being aggressive and unstable, with only the bad aspects highlighted. Many South Africans seem reluctant ...

It had to happen sometime. Now 2012 is shaping up to herald the wide-spread adoption of brand content marketing in ...