PHD win shows media agencies no mere ‘procurers of time and space’
The annual Financial Mail AdFocus Awards presentation was truly a red letter day for the media agency world: PHD Media ...
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Tag: media agency
Maximising consumer engagement in a brand-push war zone
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists ...
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Unwavering commitment and passion (With Video)
Ilsa Gräbe was awarded the Media Agency Rising Star accolade at this year's MOST Awards. The award honours innovative, up and ...
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OMD cements its top spot in Africa
CYBERTORIAL* The dominance of OMD in major African markets has been reaffirmed by the results of RECMA’s latest research. Michael Bratt ...
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E+I equals entrepreneurial creative hub to fast track transformation
CYBERTORIAL*: Creativity, innovating thinking and adaptability have seen independent marketing agency Ebony+Ivory achieve consistent success in over 47 years of ...
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From ad impression to sale: How ripe are your leads?
Sales and marketing have been playing broken telephone. Traditionally, marketing campaigns ended with delivering leads to client – and that’s ...
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