US brands top the charts in Kantar BrandZ 2025 ranking
US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but ...
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Tag: media business
Without AI agents, agencies are doomed
The question facing media agencies is clear: will we continue playing defence, clinging to outdated models, or will we embrace ...
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Digital transformation is not about tech but about people, purpose and precision
In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms. But ...
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CMO to CEO: 10 top tips from those who’ve done it
Contrary to popular perception, a career in marketing is a valuable training ground for an aspiring CEO. But at the ...
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Media Moves: IAS off to AdForum, Lindsey Rayner new MD of Levergy, applications open for Digify Pro Online 2025
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: IAS to ...
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Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today to ...
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