Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was dabbling a few years ago is now part of the core business. Read more
We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
Jacques du Bruyn and Ruan Oosthuizen started Flume, a digital marketing agency, six years ago. They began working with a few start-ups, but now handle the needs of some very big businesses. Read more
After her appointment as director of Amplifi South Africa, Celia Collins has been overseeing a significant restructuring of the business. Read more
Unlike Google and Amazon, who consistently enter a market, disrupt it and improve upon it, Facebook enters a market and creates challenges that threaten the entire market surrounding it. Read more
When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to mind as an inspiration to be shared. A man came across a construction site where t... Read more
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