P&G chief brand officer Marc Pritchard dropped a bombshell last week, changing the way one of the world’s largest advertisers makes its largest media expenditures. Read more
Given this evolution in traffic patterns, so too should the buying of OOH evolve. Residential OOH should be in high demand…think bus shelters, mall advertising, street poles, citilites, taxi... Read more
Less than a year after joining media and digital marketing agency Mediology, Julie Dunstan (50) has been promoted to Deputy Media Director. Dunstan has shown huge commitment, going above and... Read more
Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially true for campaigns designed to build brands and those which rely on video. Read more
