[PARTNER CONTENT] Understanding the ins and outs of paid media can be challenging for most business owners venturing into the rest of Africa. Read more
[PRESS OFFICE] Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international markets. Read more
Three years ago, there was a lot of hullabaloo about the battle between established agencies and the impending arrival of the big brand-name consultants coming into the digital advertising s... Read more
Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was dabbling a few years ago is now part of the core business. Read more
We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
Jacques du Bruyn and Ruan Oosthuizen started Flume, a digital marketing agency, six years ago. They began working with a few start-ups, but now handle the needs of some very big businesses. Read more
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