Tag: media buying

South African consumers, like many others across the world, have been forced to tighten their belts as the daily cost ...

The media landscape is also under immense pressure and disruption at the moment.

As we sit here in mid-December, one can’t help but think back on the year that was, and what 2022 ...

In this world, no advertisers with any kind of breadth and scale in their consumer offering, should be channel-first when ...

With more than 25-million consumers utilising social media in South Africa, it is a golden opportunity for marketers and companies ...

Comprehensive, ongoing research produced by JICs for each media type is expensive and time-consuming. However, the benefits outweigh the cost, ...