What 2021 has taught us
As we sit here in mid-December, one can’t help but think back on the year that was, and what 2022 ...
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Tag: media buying
Video ad buying should be customer-first, not channel-first
In this world, no advertisers with any kind of breadth and scale in their consumer offering, should be channel-first when ...
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On target | Harnessing social to reach a defined digital audience
With more than 25-million consumers utilising social media in South Africa, it is a golden opportunity for marketers and companies ...
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Collaboration the next frontier for media audience measurement
Comprehensive, ongoing research produced by JICs for each media type is expensive and time-consuming. However, the benefits outweigh the cost, ...
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Embracing ecommerce as an essential part of a post-pandemic digital strategy
With vaccinations now open to all adults, and companies looking towards post-pandemic life, its time to incorporate ecommerce more formally ...
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The nostalgic media buyer
What exactly does a media buyer do? Of course, it is a lot more than buying advertising space for your ...
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