When chasing down targets, it pays to aim for the heart
The mere fact that your ad was liked by its audience is not evidence that the ad was in any ...
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Tag: media buying
Everything you know about digital reach is wrong
In its essence, an effective media plan ensures that you reach as much of the right audience as possible in ...
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Insource or outsource? Appreciate upsides and downsides before taking action
In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.
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Media agency remuneration: The race to the bottom
There is a race to the bottom of the media industry that has been going on for years, and there ...
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Mediology – from brags to pitches 15 years on
The media industry is not for the fainthearted. Talent only stretches so far – determination, agility, hard work, resilience, passion ...
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Digital marketing agencies need to tap into offline data to elevate performance for their clients
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they ...
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