Thanks to the amazing work done by Mike Leahy, the latest Media Inflation Watch (MIW) figures are out. Here are the highlights with top findings from Media Inflation Watch (MIW) January to S... Read more
A look at maximising advertising value in a tough economic climate. It’s that time of the year again when many agencies have finished writing strategies, budgets have been finalised and disc... Read more
When I received my Media Inflation Watch email from Mike Leahy, I was concerned to see what’s happening considering the context our clients and we are operating in. For those wondering, it i... Read more
Most newspaper articles written by analysts who are not employed by a newspaper are unlikely to showcase any good news, but there is some. Table 1 details the top five newspapers from July t... Read more
The MediaShop looks at some highlights from Mike Leahy’s January 2013 – March 2013 Inflation Watch. (All figures are 2013 Jan to Mar on 2012 Jan to Mar). Important Technical Note New weighti... Read more
Mike Leahy’s latest MIW figures were released at the end of last week. As always it’s interesting to see who’s up and who’s down in terms of rates as this affects adv... Read more
