Jennie Beck to unpack hybrid audience measurement at Pamro conference
Yet another good reason to attend the 16th Pamro and All Africa Media Research Conference in Dar es Salaam, Tanzania ...
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Tag: media measurement
Briefly… PAMRO 2015 to set standards in advertising and media research
The 16th PAMRO and All Africa Media Research Conference will take place from 23 – 26 August 2015 in Dar ...
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Ornico buys Fuseware, giving impetus to media measurement in Africa
Ornico has bought social media monitoring and analytics company Fuseware, the media monitoring and analysis outfit announced this week. The ...
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Getting the full picture of digital audience measurement
Digital audience measurement has a long way to go in South Africa, says Byron John. Over the last few months ...
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Measurement is the medium
In the 1960s, Marshall McLuhan famously coined the phrase “the medium is the message” to suggest that the medium in ...
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Media research at the crossroads
The South African Advertising Research Foundation (Saarf) is different from the rest of the media research world. Saarf has been ...
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