Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television. Read more
Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you got from your media efforts. Read more
Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. The latest ROAD data from the OMC has sorted out that problem. Read more
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Read more
This article was provoked by a report on The Media Online website on the paper presented by Clare Bowen titled ‘Reappraising radio’s role for advertisers’. The provocation arose from the num... Read more
In the past few years, methodologies for measuring Out of Home (OOH) media have been rapidly evolving. Delegates at the Pamro conference taking place in Dar es Salaam from 23 – 26 August wil... Read more
