A different perspective on measurement for the non-analytical mind
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing ...
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Tag: media measurement
Measuring the multiplier effect of radio
This article was provoked by a report on The Media Online website on the paper presented by Clare Bowen titled ‘Reappraising ...
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Briefly… OOH media research under spotlight at Pamro conference
In the past few years, methodologies for measuring Out of Home (OOH) media have been rapidly evolving. Delegates at the ...
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Jennie Beck to unpack hybrid audience measurement at Pamro conference
Yet another good reason to attend the 16th Pamro and All Africa Media Research Conference in Dar es Salaam, Tanzania ...
Read moreDetailsBriefly… PAMRO 2015 to set standards in advertising and media research
The 16th PAMRO and All Africa Media Research Conference will take place from 23 – 26 August 2015 in Dar ...
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Ornico buys Fuseware, giving impetus to media measurement in Africa
Ornico has bought social media monitoring and analytics company Fuseware, the media monitoring and analysis outfit announced this week. The ...
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