Tag: media measurement

Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television.

Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you ...

Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. ...

Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing ...

This article was provoked by a report on The Media Online website on the paper presented by Clare Bowen titled ‘Reappraising ...

In the past few years, methodologies for measuring Out of Home (OOH) media have been rapidly evolving. Delegates at the ...