First on TMO: SAARF’s proposed marketing research to go ahead
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) "has ...
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Tag: media research
Consistent metrics needed, or online ad growth at risk
A research project that set out to discover how connected adults behave in their consumption of and attitudes towards the ...
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Demystifying SEM with me and Bobby McGee
The highlight of my media career is undoubtedly being called a “media anarchist” in 2008 when I pointed out to ...
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‘Don’t count the people you reach, reach the people that count’
Only a third of South Africans have read a newspaper or magazine in the past month. That was one of ...
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SEMs: Go forth and compare apples with oranges
Well now that wasn’t so bad. I’ve asked the first Twit question and we’re over the first ES obstacle. Nobody ...
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Taking a deep dive into SA consumers’ lifestyle
WhyFive’s recent BrandMapp SA Lifestyle Survey caught the attention of many due to its huge size, in-depth questions and the ...
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