The profile of SA’s high net worth individuals
South Africa’s wealthiest segment are men aged between 40 and 64-years-old. In a new report by audience measurement company, Effective ...
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Tag: media research
The Establishment Survey has arrived with strong vital signs
In front of a packed room at The Wanderers Club, the eagerly anticipated Establishment Survey (ES) was officially launched. Michael ...
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Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
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SAARF claims grossly inaccurate, says BRC, but ‘door is still open’
The Broadcast Research Council of South Africa (BRC) has vehemently denied claims made by the South African Audience Research Foundation ...
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Details around proposed research currency by SAARF revealed
The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...
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Not the right time for ‘copy and paste’ media research
Four media research experts share their views on the issues and the trends ahead for the media research sector in ...
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