Tag: media research

If you’re a parent, you’ll know that profound feeling of awe when you wake up one day to find your ...

The problem facing the media research fraternity globally is the huge amount of fragmentation and lack of agreement on metrics ...

While some say online is the easiest platform to measure, others are adamant that more needs to be done to ...

A lot of talk about consumer research is not terribly original or helpful, says Rosie Hawkins. In fact there’s a ...

“The youth of today are not interested in the news” is a common belief among older media types. But research ...

Round two in the ongoing independent media research debate has kicked off. The battle cries ‘whose money is it’  is ...