The OAAA recently asked: 'What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data-driven approach to selling OOH ads?' Read more
Call me old-fashioned, but the salesperson who asks the right question and listens for the response so he/she can understand our needs and what we are trying to accomplish is still better th... Read more
Wayne Bischoff was recently named as the new CEO of Mediamark. He has nearly three decades of experience in the sales, marketing and advertising industry, in SA, Sub-Saharan Africa and Europ... Read more
It’s TV upfronts time in New York, when the television network companies pitch their upcoming shows, stars and research data to thousands of TV ad media buyers. Read more
[CYBERTORIAL] MediaHeads 360 will offer integrated communications solutions that include radio, television, activations, research and campaign tracking across platforms. Read more
Chris Hitchings has left DStv Media Sales to becoming sales and marketing director for JCDecaux in South Africa. Read more
