If you’re a commercial station, incorporate elements of a community station and, if you’re a community station behave like a commercial station to the extent that this is possible. Read more
[PARTNER CONTENT] Radio – 'the theatre of the mind' – remains the most powerful medium for connecting directly with your existing and potential audiences. Read more
Old school formats are under huge pressure with print predicted to take the biggest knock. Radio and linear TV are also in the cross-hairs. In fact, the cracks are already starting to show. Read more
Call me old-fashioned, but the salesperson who asks the right question and listens for the response so he/she can understand our needs and what we are trying to accomplish is still better th... Read more
Wayne Bischoff was recently named as the new CEO of Mediamark. He has nearly three decades of experience in the sales, marketing and advertising industry, in SA, Sub-Saharan Africa and Europ... Read more
