Tag: media strategy

Richard Procter explains that local agencies need to embrace globalisation to ensure they get African business. The need for South ...

Advertising is most successful when it is designed to achieve a specific task, but the battle of media belief systems ...

Tracking consumer trends is part art and part science, especially in the rapidly evolving mass market in South Africa. While ...

It's important to take a step back and understand that data is data. Whether you’re using Amps’ ‘any research’ function ...

We need facts and figures to ensure we make rational media decisions, writes GERRIT VISSER. Those of us who have ...

How does one attract a broad audience to a new local product? Charles Hale provides his expertise. Packaged rice may ...