Tag: media strategy

I was asked this question a few weeks back: “What can one do to become a strategist?” That's a great ...

Digital media planning is an art and a science, an arcane discipline that relies on gut instinct, hard numbers, and ...

The death of print/TV/magazines has been in the headlines for sometime in South Africa and around the world. Certainly the ...

While we are spoilt for media choices, the creative is more important than ever. As strategy season peaked in 2013, ...

Media planners and strategists don't ignore or exclude new titles, says Gordon Patterson. As the group managing director of Starcom ...

The world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and ...