More marketers to pull back on X ad spend than ever before
YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed ...
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Tag: media
Reality TV is dead – celebrity is not
Long live reality TV -- but I’m afraid that reality TV was killed by the creator economy. Creator content is, ...
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Unstoppable: How South African women redefine resilience in life and work
In August 2024, infoQuest, a South African online research company, surveyed 300 women across South Africa from diverse demographics, to ...
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A strategic rudder for brands
The role of the chief marketing officer (CMO) in today’s modern marketing world is to be the strategic rudder of ...
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MOST Awards postponed to deliver a new-look event in 2025
The annual MOST Awards will be postponed for 2024, as the organisers embark on a strategy to enhance the event ...
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The particular challenges of financial services’ digital marketing campaigns
Heading up digital marketing efforts in the financial services sector is not easy right now. High interest rates and slow ...
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