Connecting to the youth as consumers of the now – and the future
While many of the Mondeléz International brands have been in the market for decades and have gained a loyal following, ...
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Tag: media
Media Moves: Wavemaker launches brand diagnostic tool, eNCA’s morning show gets a facelift, WildEarth appoints Marc Taback as chief sales officer
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Wavemaker launches ...
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Synthetic data: The AI revolution you didn’t see coming
Imagine yourself in the midst of an intense strategy meeting. The dialogue gets heated as each person vouches for the ...
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How games can help connect with Gen Z and their calls for change
Since mid-June, Kenyans have been engaged in mass protests against proposed tax increases and the administration of President William Ruto. ...
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Raygun: A lesson for challenger brands
Having worked for nearly 25 years on brands that have described themselves as multinationals, local incumbents, up-and-comers, start-ups and everything ...
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Awards Wrap: All the Bookmarks Awards news and winners, South African Social Media Awards finalists revealed, DStv Content Creator Awards finalists announced
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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