Low media fees: is this trend sustainable?
Deeper and closer working relationships will only survive when the two parties see each other as partners.
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Tag: media
Pride Month: Five ways to walk the inclusive talk
To avoid accusations of rainbow-washing in today’s crowded market, brands need to speak with authenticity and inclusivity.
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Awards Wrap: Ogilvy flys the flag at Cannes, Sikuvile Journalism award winners announced, Urban Brew nominated ‘Best International Show’ at the 11th annual National Reality TV Awards 2022
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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In praise of content marketing
The Content Marketing Association estimates content marketing accounts for 20% of global marketing spend – and that’s set to increase.
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PEP awards Carat SA its digital and traditional media business
Carat South Africa has hit the ground running a mere month after winning the PEP business.
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Past Cannes
We need a grounded ad industry. Advertising means too much to the world. It can be a truly noble industry. ...
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