MediaCom becomes The Coca-Cola Company’s global media agency as part of WPP’s OpenX team
WPP has been named as The Coca-Cola Company’s global marketing network partner as part of a relationship that will span ...
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Tag: media
How do you measure the value of an intermediary?
Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a ...
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Media Moves: TMI Media wins Sanlam and Santam business, Boomtown staffs up Joburg office, Wunderman Thompson SA wins Rentoza pitch
The Media Online’s weekly round up of people, account and business moves in media.
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Transformation in the media industry needs a ‘transformation’
What unhealthy prejudices and biases walk through the corridors of your media agency? There needs to be a conversation about ...
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On target | Harnessing social to reach a defined digital audience
With more than 25-million consumers utilising social media in South Africa, it is a golden opportunity for marketers and companies ...
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Making our voices heard
Over half the population, and yet only one out of five of the sources given a voice in the media. ...
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