Video ad buying should be customer-first, not channel-first
In this world, no advertisers with any kind of breadth and scale in their consumer offering, should be channel-first when ...
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Tag: media
Study shows gin is more popular than beer (for the middle-class at least)
To say that alcohol is an integral part of South African life might be a bit of an understatement. With ...
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Seriously? Insane to blame media for Rage cancellations
It was entirely predictable that the matric Rage festivals in Ballito and Plettenberg Bay would be cancelled. After all, last ...
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A year in South African search: Google’s trending searches of 2021
Google today revealed the results of its 2021 Year in Search, showing how people go to Search to find answers ...
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Covid-19 catapults digital audio into sharp relief
Digital audio is the evolution of radio and reflects the shift in the way people are tuning in. Part of ...
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Gamevertising: what it is and why it matters
The latest curiosity to fascinate marketers seemingly everywhere is the question of gaming and advertising. At a time when we ...
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